1) Job Purpose
To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

2) Dimensions
What are the areas (in quantitative terms) the job has an impact on?

Dimension
Remarks

1.
Manpower (Nos.)
18 AM/ BMs
Branch Managers in case of large branches

2.
Annualised Premium (in Cr)
1.2 to 5 Cr

3.
Policies (Nos)
600 to 2,500

3.
Net Annualised Advisor Commission (NAAC) (in Lac)
0.4 Cr to 1.5 Cr

4.
Persistency
85%
13 month Rolling Premium Persistency

5.
Sales Progression
Maintain 30% of sales progression in the team

6.
Licensing
Create distribution as defined in the targets

7.
Activisation
As per the assigned targets

3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges –
- Performing despite unethical market practices prevailing in the market




- Retention of the Quality Sales Force owing to stiff competition
- Ensuring the quality of current advisors who are being introduced in to the system because it’s practically not possible to meet each and every advisor getting recruited.
- Equipping the new advisors with proper knowledge owing to poor turnout in training programs

Accountability
Supporting Actions

4) Principal Accountabilities
Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business.
- Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
- Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
- Ensure implementation of the plans & monitor same to ensure success

Promote productivity of the field force th

📌 BM-APC-Nashik (Sharanpur)
🏢 Financial services
📍 Sharanpur