We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate qualified leads, and promote our IT services across digital channels.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics

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Roles & Responsibilities
- Develop and execute digital marketing strategies for IT services and solutions
- Plan and manage SEO, SEM, Google Ads, and social media campaigns
- Generate B2B leads through digital channels
- Manage LinkedIn, Google, Instagram, Facebook, and other relevant platforms
- Create engaging content for websites, blogs, social media, and email campaigns
- Conduct keyword research and improve website search rankings
- Monitor website traffic, campaign performance, leads, and conversions
- Use Google Analytics / Search Console to track and analyze performance
- Manage email marketing and lead nurturing campaigns
- Research competitors, market trends, and target customer segments




- Coordinate with sales and technical teams for lead generation campaigns
- Prepare regular digital marketing reports and performance analysis

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Requirements
â Digital Marketing Strategy

â SEO & SEM

â Google Ads / PPC

â Social Media Marketing

â LinkedIn Marketing & B2B Lead Generation

â Content Marketing & Copywriting

â Email Marketing

â Google Analytics & Search Console

â Keyword Research & Website Optimization

â Canva / Basic Graphic Design

â Marketing Analytics & Reporting

â CRM / Marketing Automation – Preferred

? Experience Preferred

Digital Marketing Executive, Digital Marketing Specialist, IT Digital Marketing, B2B Digital Marketing, Technology Marketing, SEO Executive, SEM, Google Ads, PPC, Social Media Marketing, LinkedIn Marketing, Lead Generation, B2B Lead Generation, Content Marketing, Email Marketing, Google Analytics, Search Console, Keyword Research, Website Marketing, IT Services Marketing, Technology Market

📌 Digital Marketing Executive (Madurai)
🏢 Smart Work Consultants
📍 Madurai