About the Role

As an Executive – CRM & Marketing Automation Team, you will play a critical role in managing and optimizing Frost & Sullivan’s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success.

Responsibilities:
- Lead Qualification: Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
- Database Management: Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
- Industry Categorization: Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
- Stakeholder Collaboration: Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
- Process Documentation: Develop and update CRM process documentation and training materials.
- Research for Database Development: Conduct thorough research on companies,



industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
- Insights Generation: Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

Required Competencies:

We are seeking a motivated and detail-oriented individual who possesses:
- Technical Skills:
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce).
- Knowledge of Power BI and data visualization techniques.
- Soft Skills:
- Solid analytical and problem-solving skills.
- Excellent written and verbal communication abilities.
- A customer-centric mindset with the ability to prioritize tasks effectively.
- A proactive approach to learning new tools and technologies.
- Experience: 0–2 years in CRM, database creation through web research, or a re

📌 Executive – CRM (Chennai)
🏢 Frost and Sullivan
📍 Chennai