Job Title: Social Media Executive

Location: Mumbai
Job Type: Full-Time
Experience Required: 1–3 years
Industry: Beauty / Skincare / Wellness
Reports To: Marketing Manager

About Us

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Key Responsibilities

-
Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.

-
Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.

-
Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.

-
Collaborate with design, content, influencer,



and product teams to produce timely and engaging campaigns and launches.

-
Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.

-
Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.

-
Coordinate with influencers and content creators for collaborations and user-generated content.

-
Handle social media crises or escalations with professionalism and according to brand guidelines.

Requirements

-
1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.

-
Solid understanding of Instagram and TikTok algorithms, aesthetics, and best practices.

-
Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.

-
Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.

-
Passion for skinc

📌 Social Media Executive (Mumbai)
🏢 RAS BEAUTY
📍 Mumbai