Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full time

About the Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

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Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.

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Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.

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Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.

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Conduct keyword research and competitor analysis to improve campaign performance.

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Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.

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Manage advertising budgets and ensure efficient spend allocation.

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Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.

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Coordinate with marketplace account managers for promotional opportunities and ad support.

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Prepare weekly and monthly performance reports with actionable recommendations.

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Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Required Qualifications

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Bachelor's degree in Marketing, Business, E-Commerce, or a related field.

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2–4 years of experience in PPC advertising for e-commerce or D2C brands.

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Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.

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Strong analytical skills with proficiency in Excel/Google Sheets.

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Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.

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Experience in the skincare, beauty, or FMCG industry

📌 E-Commerce Executive (Mumbai)
🏢 RAS BEAUTY
📍 Mumbai