Job Purpose
To lead the end-to-end build, monitoring and performance management of digital assets across App and Web channels, drive business numbers and digital KPIs, establish KPI dashboards, govern UI/UX design and customer experience, and leverage research-led insights to improve digital adoption, engagement and conversion for the business channel.Duties and Responsibilities
(Accountabilities associated with the job)
1. Digital Asset Build and Platform Governance
• Own App and Web digital asset roadmap, build priorities and enhancement governance in line with business objectives.
• Drive requirement finalization, platform improvements, journey enhancements and timely delivery with Product, IT and Business teams.
• Monitor stability, scalability, customer impacting issues and release performance for digital assets.
• Ensure post Go-Live monitoring and adoption tracking for all current features and journeys.
2. Business Performance and KPI Ownership
• Own channel-wise business numbers including leads, conversion, disbursals, revenue and digital adoption metrics.




• Review performance trends and identify improvement opportunities across acquisition, engagement and conversion journeys.
• Drive corrective actions where performance is below plan and ensure business outcomes are tracked through governance forums.
3. KPI Dashboards and Analytics Governance
• Define, build and monitor KPI dashboards covering traffic, funnel health, conversions, journey drops, business numbers and feature adoption.
• Ensure data accuracy, metric definitions and reporting consistency with Analytics and Data teams.
• Share periodic insights, dashboards and leadership updates for decision making and course correction.
4. Customer Experience and UI/UX Design Governance
• Own end-to-end customer experience across App and Web journeys and identify friction points impacting adoption or conversion.
• Collaborate with Design, Product and Technology teams to improve UI/UX, journey flow, communication an

📌 National Lead (Pune)
🏢 Bajaj Finance
📍 Pune