What you will do:
Understand key competitors and their relative strengths/weaknesses
Understand customer groups including why customers buy the product or service
Identify critical customer needs and preferences
Provides customer feedback to marketing leadership
Aid in the construction of the marketing plan
Understand basic budget management principles
Understand general marketing principles such as segmentation targeting and positioning
Subject matter expert for applicable products/product lines and able to field technical questions
Support sales training initiatives and programs throughout the year
Support the on-label use and promotion of all products
Understand and supports setting price and maintaining product or portfolio margin
Aware of commonly used internal/external communication goals tools and formats
Use appropriate scorecards to track results
Track existing KPIs and reports back to the organization
Share basic customer satisfaction input trends with the salesforce
What you will need:
Required Qualifications:
Bachelors degree required
1 years of work experience required
Preferred Qualifications:
MBA preferred
Excellent presentation and interpersonal communications skills
Solid analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)