Position Summary
Associate Group Head/Group Head supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Associate Group Head/Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. The Group Heads assist the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.
They participate in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably. They also assist ACD/AD in presenting the work to client.

Key Responsibility Area
- Assists Associate Creative Director/Creative Director in maintaining agency creative vision.
- Proactively researches and develops innovative options for brand tactics.
- Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws,



and current media).
- Provides detailed direction to Copywriters, Senior Copywriters and Account Executives
- Conducts continuous performance reviews of direct reports.
- Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.
- Assists the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.
- Have understanding of brands and its positioning
- Participates in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably
- Seeks approvals from ACD/AD on all work before delivery to Account or Client.
- Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IA’s creative

📌 Content – Associate Group Head/Group Head (Bhopal)
🏢 INTERACTIVE AVENUES
📍 Bhopal