Key Responsibilities

Lead Generation & Database Growth
Develop strategies to acquire qualified leads through marketing campaigns and other acquisition channels.
Build and continuously grow high-quality email databases of investors, entrepreneurs, strategic partners, and ecosystem stakeholders.
Implement segmentation strategies to ensure targeted communication across different audience groups.
Customer Journey & Lifecycle Marketing
Design and build automated customer journeys across the entire lifecycle.
Create nurture sequences for new leads, prospective members, entrepreneurs, investors, and partners.
Develop onboarding, engagement, retention, and re-engagement campaigns.
Ensure every customer touchpoint delivers a seamless and personalized experience.
Email Marketing Strategy
Own the company's email marketing strategy from planning through execution.
Develop campaign calendars aligned with organizational initiatives, events, investment forums, educational programs, and community engagement.
Create personalized email campaigns that drive registrations, applications, memberships,



and event participation.
Funnel Optimization & Conversion
Build and optimize full-funnel marketing workflows that move prospects from awareness to conversion.
Continuously improve lead nurturing strategies to maximize conversions.
Identify bottlenecks in the customer journey and implement optimization strategies.
Testing & Reporting
Conduct A/B testing across subject lines, messaging, workflows, timing, CTAs, and customer journeys.
Monitor campaign performance and use analytics to improve engagement and conversion.
Report on key metrics and recommend continuous improvements.
Customer Retention & Referral Programs
Develop campaigns that improve customer activation and long-term engagement.
Create referral and advocacy programs that encourage members and partners to introduce current prospects into the ecosystem.
Increase customer lifetime value through strategic lifecycle marketing.
Collaborati

📌 Growth and Lifecycle Marketing Specialist (Mumbai)
🏢 Keiretsu Forum Northwest
📍 Mumbai