Role Purpose

To support the establishment and scale-up of the Industrial Paints business by developing market intelligence, designing the go-to-market strategy, creating the sales organization blueprint, enabling cross-functional readiness, and driving initial business development efforts. The role will act as the anchor for setting up the Industrial Paints vertical and ensuring successful pilot launch and scale-up.

Key Responsibilities

Market Intelligence & Business Planning

Conduct market assessment to identify opportunity size across industrial paint categories, customer segments, industries, and geographies.
Build a deep understanding of market dynamics, competitor strategies, pricing landscapes, channel structures, and customer requirements.
Develop business potential estimates and prioritize target segments and geographies.
Provide recommendations on market-entry priorities and growth opportunities.

Go-to-Market Strategy

Develop and execute the go-to-market plan for pilot launch and subsequent scale-up.
Define customer acquisition strategy, coverage models,



and account targeting approach.
Identify key industry segments and strategic customers for business development efforts.
Track pilot outcomes and recommend corrective actions and expansion plans.
Ensure readiness of operational processes to support market expansion.
Coordinate key initiatives required for successful launch and scale-up of the vertical.

Organization Design & Capability Build

Design the proposed sales structure for the Industrial Paints vertical.
Define roles, responsibilities, span of control, and reporting structures.
Develop job descriptions and competency requirements for sales and technical roles.

Business Development

Build relationships with potential customers, OEMs, fabricators, industrial units, consultants, and key market stakeholders.
Support acquisition of anchor customers during the pilot phase.
Help establish a robust pipeline of opportunities for business growth.

Inf

📌 Lead Sales (India)
🏢 Birla Opus
📍 India