POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Job Overview

Product Positioning & Messaging

Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

Create compelling product narratives that differentiate SalesIntel in competitive markets
Conduct market research and competitive analysis to inform positioning strategies
Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

Lead go-to-market planning and execution for current product launches and feature releases




Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

Define target customer segments, buyer personas, and ideal customer profiles
Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

Conduct regular sales training sessions and product updates

Customer & Market Intelligence

Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strat

📌 Product Marketing Manager_RZ (India)
🏢 IAssess Consultants
📍 India