Marketing Intern

Organization: Omysha Foundation
Location: Remote
Duration: 6 Months
Team: Marketing - Lead Generation & Branding

Role Purpose
The Lead Generation role focuses on moving target audiences from cold awareness to expressed interest through a structured, scalable funnel approach.

Core Responsibility Areas
1. Lead Funnel Design & Execution
Build and manage a structured lead generation funnel (Cold → Warm → Interested)
Identify target audience segments and define entry points
Design pathways to move leads across different funnel stages
Continuously refine the funnel based on performance
Develop and execute email marketing campaigns to generate qualified leads.
Build, segment, and maintain email databases for targeted outreach.
Generate leads through organic engagement and paid social media campaigns.

2. Audience & Psychology Understanding
Understand how target users think, behave, and make decisions
Identify triggers of interest and engagement
Align messaging and outreach strategies with audience motivations
Apply buyer psychology principles to improve conversions





3. Data Analysis & Problem Solving
Analyze campaign performance to understand:
What is working
What is not working
Why outcomes are happening
Take a neutral, data-driven approach (no assumptions)
Continuously optimize strategies based on insights

4. Working with Scale
Handle and manage large volumes of leads (hundreds to thousands)
Identify patterns across large datasets
Generalize insights for better decision-making
Maintain efficiency while scaling operations

5. Cross-functional Alignment with Branding
Provide transparent direction to the branding team on:
Target audience insights
Messaging that attracts the right leads
Ensure branding efforts are aligned with lead generation goals
Collaborate to improve the quality of inbound leads

6. Strategy & system
Define the brand narrative and positioning across all three pillars; keep it coherent as the org scales.
Build the visual identity system and

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