Job Purpose -

You will act as the critical link between Marketing, Business, Technology, CRM, and Analytics teams, working as part of the Digital Marketing team to drive data-driven digital experiences, performance marketing effectiveness, and operational excellence.
This role is responsible for supporting:
Website enhancement and revamp initiatives
CRM integration and marketing automation projects
Performance marketing planning, execution support, and optimization
Campaign tracking and marketing analytics
Data analysis and executive reporting
Marketing AI automation (nice to have)
You will work closely with internal stakeholders, agencies, CRM vendors, performance marketing/media partners, and analytics partners to translate business needs into technical solutions, ensure data quality across platforms, and generate actionable insights that improve paid media ROI, marketing ROI, and customer experience.

Principal accountabilities -

1. Website & Digital Experience
Gather business requirements for website enhancement and revamp initiatives.
Coordinate with internal stakeholders,



agencies, and development teams to ensure timely project delivery.
Prepare BRDs, user stories, process flows, and acceptance criteria.
Support UAT, defect tracking, deployment validation, and post-launch monitoring.
Continuously identify opportunities to improve customer experience and conversion.
2. CRM & Marketing Automation
Support CRM implementation and integration projects with websites, lead management platforms, and third-party applications.
Work closely with Sales, Marketing, and IT teams to improve lead lifecycle management.
Document business processes and recommend automation opportunities.
Ensure seamless data flow across CRM, marketing platforms, and analytics systems.
3. Performance Marketing Support (Current)
Support planning and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic/DSP platforms.
Track and analyze spend, budget pacing, and channe

📌 Performance Marketing (Chennai)
🏢 TAFE - Tractors and Farm Equipment
📍 Chennai