Location: On-site — Vinayak Riverside, Raysan, Gandhinagar, Gujarat
Type: Full-time
Experience: 1–2 years in copywriting, content, or marketing (strong portfolio matters more than years)
Languages: Excellent written English essential; comfort writing Hindi / Hinglish for social is a plus
Team: Marketing

ABOUT GUTBASKET
GutBasket is India's first probiotic fermentation brand — live cultures, traditional recipes, up-to-date formulations, all lab-tested for safety. We sit where Indian food wisdom meets modern wellness science: earthy and credible, rigorous without the hype. We have a lot of story left to tell.

We're looking for a writer to help us tell it — clearly, warmly, and in a way that actually makes people understand (and want) what we do.

THE ROLE
This is a copy-first marketing role. You'll take what GutBasket does — fermentation, gut health, our products — and translate it into copy that works across formats and channels. One day it's a newsletter, the next it's an Instagram carousel or a script for a Meta ad.



You don't need to be a fermentation expert; you need to be genuinely good at writing, curious enough to understand the subject, and quick to pick up our voice.

WHAT YOU'LL DO
1. Write newsletters and email copy — campaigns, product launches, and the ongoing story we tell our subscribers.
2. Craft Instagram and social copy — captions, carousels, and post copy that's on-brand and scroll-stopping.
3. Write ad copy and scripts — for both organic posts and paid ads across Meta and other channels, including short video/reel scripts.
• Translate the complex into the clear — take fermentation and gut-health ideas and make them simple, credible, and compelling.
• Hold the brand voice — keep copy consistent with GutBasket's tone: premium, rigorous, never hype-y, never sterile.
• Collaborate — work closely with the founders and design to turn ideas and campaigns into finished copy.

WHO YOU ARE
• A genuinely strong writer — you can show a portfolio or samples of co

📌 Marketing & Content Associate (Gandhinagar)
🏢 GUTBasket
📍 Gandhinagar