15 Aug
|
AssetPlus
|
Chennai
AssetPlus is looking for an Assistant Manager / Manager - Brand Activations to lead on-ground brand experiences for a bespoke category creation initiative.
This role is ideal for someone who enjoys bringing brands to life through high-quality offline activations. You will be responsible for planning and executing events, roadshows, city activations, ambient branding, and cutting-edge BTL campaigns that build awareness and create meaningful engagement at scale.
The ideal candidate is highly execution-focused, thrives in a fast-paced environment, and is willing to travel extensively to ensure flawless execution across regions.
Key Responsibilities
1. Brand Activations & BTL Campaigns
Plan and execute BTL campaigns that build awareness and drive engagement for the initiative.
Conceptualise and execute innovative on-ground activations that create memorable brand experiences.
Manage city launches, roadshows, partner meets, educational events, and regional activation programmes.
Identify new activation opportunities that strengthen brand visibility in key markets.
2.
Events & On-ground Execution
Own end-to-end execution of offline events from planning through post-event closure.
Coordinate venue selection, logistics, branding, production, registrations, and on-ground operations.
Ensure every activation reflects the brand's quality standards and delivers a consistent experience.
Be willing to travel across cities to oversee execution whenever required.
3. OOH & Ambient Branding
Plan and execute outdoor branding initiatives across relevant markets.
Explore innovative ambient branding opportunities that increase visibility and recall.
Coordinate installation, execution, quality checks, and timely rollout of all branding assets.
4. Vendor Management
Identify, onboard, and manage agencies, production partners, fabricators, printers, and event vendors.
Define clear deliverables, timelines, and quality expectations for every partner.
Track vendor performance through defined
📌 Manager - Brand Activations (BTL) (Chennai)
🏢 AssetPlus
📍 Chennai