Experience: 2-4 years
Location: Mumbai (On-site) - Kurla (Kanakia Zillion)
Department: Marketing
Reports to: Marketing Lead
Type: Full-time
Immediate joiners preferred
About VRO:
VRO is building India’s first conversational-AI lifestyle marketplace for men.
Think of us as the smartest bro in your group chat - except this one actually helps you figure out what to buy.
We’re building a brand around how men actually talk, think, shop and make decisions. So yes, we’re into valuable ideas. But we’re even more into ideas that make someone go:
“Bro. This is so true.”
We move fast. We experiment. We don’t do boring for the sake of looking professional.
The Role:
We’re looking for a Content Writer & Creative Strategist who can take a random thought, turn it into a killer idea and then turn that idea into something people actually want to watch.
You’ll work across Reels, Shorts, long-form content, micro-dramas, founder content, campaigns and branded formats.
You’ll also own the words VRO speaks across social, email, newsletters, WhatsApp, carousels and promotional content.
Basically:
you’ll help us figure out what VRO should say - and make sure it sounds like VRO.
What You’ll Do:
· Ideate and write Reels, Shorts, long-form videos and episodic content
· Write scripts for VRO’s micro-drama series
· Develop founder-led content that people actually want to watch
· Build social content series and recurring formats
· Write copy for static posts, carousels, campaigns, emailers, newsletters and WhatsApp
· Turn research, product features and random observations into stories people care about
· Work with the videographer/editor to take ideas from “what if…” → script → shoot → final cut
· Keep a constant eye on memes, internet culture, Gen-Z behaviour and the weird things men actually talk about
What We’re Looking For:
· You write well. More importantly, you think well.
· You understand social-first storytelling
· You know a good hook when you see one
· You can be funny without try
📌 Content Writer (Kurla)
🏢 VRO
📍 Kurla