We are looking for a Demand Generation Executive to support lead generation and marketing activities for our IT software products and solutions. The ideal candidate should have a basic understanding of technology and software products and be comfortable communicating with potential clients.
Key Responsibilities
Generate qualified leads through email campaigns, LinkedIn, calling, online research, and other channels.
Identify and research potential B2B customers and decision-makers.
Understand our IT software products and effectively communicate their key features and benefits.
Work closely with the Sales and Marketing teams to achieve lead-generation targets.
Maintain and update lead and prospect databases.
Conduct market and competitor research to identify recent business opportunities.
Follow up with prospects and qualify leads based on business requirements.
Track campaign performance and prepare basic reports on lead generation activities.
Requirements




Bachelor's degree in Computer Science, IT, Engineering, BCA, MCA, or a related technical field is preferred.
Candidates from a technical/IT educational background are preferred.
Basic understanding of software products, IT solutions, SaaS, or technology concepts.
Good verbal and written communication skills.
Strong research, analytical, and lead-generation skills.
Ability to understand technical products and explain them in simple business terms.
Familiarity with LinkedIn, email marketing, CRM tools, and online research is an advantage.
Target-oriented, proactive, and willing to learn.
Preferred Candidate
A candidate who has a technical education/background along with an interest in sales, marketing, and business development will be preferred.

📌 Demand Generation Associate (Kolkata)
🏢 Infiflex Technologies
📍 Kolkata