Major Deliverables:

* Brand Strategy: Support the development and execution of brand and key
product campaigns across ATL, BTL and digital channels, and measure campaign
effectiveness.
* Market Research: Develop a deep understanding of core target consumers
through qualitative and quantitative research, and track brand awareness,
salience and other key brand health metrics.
* Market Scanning: Monitor market developments, consumer trends and competitor
strategies to identify emerging opportunities and inform marketing plans.
* Annual Events: Support the planning and execution of online and on-ground
events, conferences and other brand-led properties.
* Business Communication: Conceptualize and develop communication and marketing
collaterals for business channels, including B2B segments, Wealth Management
and Moneyfy.
* Internal Communication: Develop and execute branding and communication
initiatives for internal functions, including HR, Operations and Customer
Service.
* Customer Experience & Brand Consistency: Partner with Digital, Product and




Customer Experience teams to deliver a consistent, differentiated and
cohesive brand experience across customer journeys.
* Innovation & Experimentation: Identify and test emerging media, technologies,
platforms and creative marketing solutions; drive experimentation to
evaluate their potential and scale successful initiatives.

Specialized job competencies:

* Ability to think, create and drive unique and clutter-breaking campaign ideas,
* Understanding of Digital Marketing Media Creatives, Media Plan, Lead funnel and Measurement tools
Analyze brand performance to determine ROI
* Work closely with the advertising agencies & ensure deliveries which compare with best in the industry in terms of
creatives & execution
* Ability to work with multiple stakeholders and vendors/agencies
* Understanding of financial services and its various customer segments, products and services

📌 Manager - Brand Marketing - Marketing - Mumbai - Lower Parel - JM
🏢 Tata Capital
📍 Mumbai