About Beco

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Role Mandate

Build and lead Beco’s Trade Marketing & Commercial Excellence agenda, driving superior retail execution, sales productivity and ROI across General Trade, Contemporary Trade & Emerging Channels.

Key Responsibilities

Own Trade Marketing strategy and annual activation calendar.
Drive Perfect Store execution – availability, assortment, visibility and share of shelf.
Build high-ROI trade schemes, promotions, displays and retailer programs.
Drive Commercial Excellence through sales analytics, dashboards and execution KPIs.
Improve Sales Force & Distributor productivity and outlet throughput.
Lead Revenue Growth Management – pricing,



promotions, margins and trade-spend ROI.
Identify distribution and assortment white spaces using market and sales data.
Strengthen SFA/DMS adoption, sales processes and review mechanisms.
Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth.

Ideal Candidate

10–15 years of strong FMCG Trade Marketing / Sales Excellence experience.
Deep understanding of GT & MT execution and distributor economics.
Strong analytical, commercial and execution orientation.
Experience working across multiple geographies/channels.
Comfortable combining large-company discipline with startup speed and agility.

Location : Dadar, Mumbai

Reporting to Chief Business Officer

Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

LinkedIn - (6) Beco: About | LinkedIn

📌 Trade Marketing (Mumbai)
🏢 Beco
📍 Mumbai