We are looking for a master storyteller - someone who lives and breathes words, sharp hooks, and compelling campaign narratives. You are a Copywriter first, capable of crafting bold creative concepts, persuasive ad copy, and resonant brand stories across digital and traditional media. Behind your creative flair lies a sharp, analytical mind: you don't just write to sound good; you write with purpose, grounding your creative choices in solid market insight and brand positioning.

Key Responsibilities

Creative Storytelling (Primary)

Campaign Copy & Conceptualization: Write high-converting, memorable copy for integrated campaigns, print/OOH, digital ads, scripts (TVCs/DVCs, brand films, reels), taglines, and launch communication.

Website & Digital: Draft transparent, engaging copy for landing pages, homepages, brand narratives, and UI/UX flows, ensuring seamless messaging hierarchy and strong CTAs.

Social Media: Craft sharp, platform-native captions, reel scripts, carousel copy, and thought leadership pieces for platforms like Instagram and LinkedIn.

Tone of Voice Execution:



Adapt seamlessly to diverse brand personalities - translating abstract brand values into distinct, memorable verbal identities.

Brand Strategy & Messaging Frameworks

Brand Narratives: Translate business objectives and audience insights into compelling brand storylines and core messaging frameworks.

Market & Competitor Insights: Conduct targeted research to uncover consumer truths, competitor white space, and cultural nuances that inform creative direction.

Communication Guidelines: Build verbal identity guidelines, vocabulary sets, and tone-of-voice playbooks for clients.

Creative Collaboration & Pitching

Visual-Verbal Alignment: Partner closely with Art Directors, Designers, and UI/UX teams to ensure the copy and design elevate each other seamlessly.

Client Presentations: Present creative concepts, campaign decks, and copy directions to internal teams and external stakeholders with confidenc

📌 Sr. Creative Copywriter (Bengaluru)
🏢 Mellow Designs
📍 Bengaluru