About The Role

Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.

Key Responsibilities

Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
Generate quality leads while maintaining target CPL and improving ROI.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Optimize budgets, bids, creatives, ad copies, and landing pages.
Conduct A/B testing across creatives, audiences, ad copies, and landing pages.
Track campaign performance and prepare regular performance reports with actionable insights.
Work closely with Creative, Content, Media, Business, and Sales teams.
Identify new campaign strategies and growth opportunities.
Use AI tools and automation to improve campaign management, reporting,



and productivity.
Stay updated with digital advertising trends and platform changes.

Requirements

Bachelor's degree in any discipline.
2–3 years of hands-on PPC experience.
Strong experience with Google Ads and Meta Ads.
Experience in lead generation and conversion-focused campaigns.
Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
Strong analytical and problem-solving skills.
Good communication and teamwork skills.
Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis.
Ability to manage multiple campaigns and work in a fast-paced setting.

Good to Have

Google Ads or Meta certification.
Experience in EdTech or education-focused lead generation.
Knowledge of CRO, landing page optimization, and basic SEO.
Experience with Looker Studio or other reporting dashboards.
Familiarity with AI tools such as ChatGPT, Gemini

📌 PPC Associate (Kozhikode)
🏢 Eduport
📍 Kozhikode