Performance Marketing Manager
Location: Mumbai
Department: Digital Marketing / Growth Marketing

Job Brief Responsible for day-to-day operations of paid marketing channels and hands-on execution. performance campaign on Facebook, Google Ads, and Ads Networks for all markets. To maximize spending efficiency, ensure real-time optimization, including budget allocation across channels, platforms, and countries.

Responsibilities:

● Drive pay-per-click ad campaigns on Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.
● Own end-to-end execution of performance marketing campaigns, measurement, reporting, and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales, and revenue generation.
● Explore current lead generation methods and channels to reach out to our TG Initiate affiliate campaign on highly relevant sites and own performance of all paid channels
● Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. by revenue goals.



Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.
● Improve the quality score of ads on Google and optimize campaign structure.
● Improve Keyword Return on Ad Spends by optimizing keywords and campaigns
● Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
● Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.
● Point out key areas of importance by internal revenue goals.
● Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Communicate with team members on campaign developments, timelines, and results
● Occasionally present key data and conclusions to management.
● Facilitate in the creation of annual, quarterly, and monthly

📌 Performance Marketing (Mumbai)
🏢 Imarticus Learning
📍 Mumbai