15 Aug
|
HealthKart
|
Gurugram
15 Aug
HealthKart
Gurugram
About the Role:We are looking for an energetic and consumer-focused Senior Brand Manager to drive NPD and brand growth for HealthKart’s wellness and nutrition brands.
Key Responsibilities
Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
Identify consumer needs, market trends and whitespace opportunities.
Develop product propositions, positioning and go-to-market strategies.
Drive category and product performance through consumer and market insights.
Work closely with R&D;, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
Own key revenue and profitability metrics for the portfolio.
Track competition and identify opportunities to strengthen the product portfolio.
What We're Looking For:
2–5 years of experience in Brand Management / Product Marketing / Product Management.
Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
Strong hands-on experience in NPD and product launches.
Solid understanding of consumer insights, product, pricing, packaging and GTM.
Entrepreneurial mindset with strong ownership, analytical thinking and bias for action.
📌 Brand Manager (Gurugram)
🏢 HealthKart
📍 Gurugram