The role
Own the top line for Altrus's clinical services. This is a revenue leadership role, not a communications role. You are accountable for footfall, service-line growth, and the cost of acquiring a patient across all specialities that the hospital has to offer today and in the future. You build the demand engine, run the referral network, and hold marketing spend to a return.
Altrus is a digital-first hospital with an in-house data and automation stack (HIS, WhatsApp patient journeys, CRM). You'll use it, not fight it. You also carry the brand for an institution with a social-impact mandate and a paediatric charitable programme, so growth and reputation are the same job here.

What you'll own
Revenue & service-line growth
Hit monthly and quarterly targets for OPD footfall, IPD admissions, deliveries, and high-value procedures.
Build and defend the P&L; logic of marketing: cost per lead, cost per admission, and revenue per service line. Kill channels that don't convert.
Own pricing and package strategy for maternity, fertility,



and paediatric bundles in partnership with clinical and finance leadership.

Referral network & doctor relations
Build a structured referral programme with OB-GYNs, paediatricians, GPs, and diagnostic centres across Dehradun and the wider Garhwal region.
Run empanelment with TPAs, insurers, corporates, and government schemes; own the relationship and the volume it drives.
Set up field business development with transparent coverage, call cadence, and tracked referral attribution.

Digital & demand generation
Own performance marketing (Google, Meta, WhatsApp) against lead and admission targets, not vanity metrics.
Hold agencies accountable to SLAs on lead volume, cost per lead, keyword rankings, and domain authority. Decide what stays with an agency and what comes in-house.
Convert the existing automation stack (appointment reminders, vaccination recalls, review requests, patient journeys) into measurable retention and reactivation revenue.

Brand

📌 General Manager Sales Marketing (Dehradun)
🏢 Altrus Healthcare
📍 Dehradun