Designation - Team Lead - Retention Marketing
Location: Gurugram
Experience: 2+ years
Department: Retention & CRM

About Lyxel&Flamingo;
Lyxel&Flamingo; is a leading digital agency specializing in performance marketing, retention marketing, and data-driven customer engagement strategies. We work with top brands to drive retention, maximize customer lifetime value, and build solid engagement strategies across digital channels.

Role Overview
We are looking for a Retention Marketing to grow our retention marketing practice. The ideal candidate is hands-on with retention tools like MoEngage, Clevertap, WebEngage, and has deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies. The role requires a strong understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities
Strategic Leadership & Execution
Define and execute a best-in-class retention marketing strategy that improves customer engagement, loyalty,



and revenue growth for our clients.
Lead end-to-end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in-app personalization.
Implement multi-channel automation workflows using platforms like MoEngage, Clevertap, and WebEngage to enhance customer experience and lifecycle marketing.
Drive data-driven personalization to create hyper-relevant customer journeys and maximize engagement.
Client & Stakeholder Management
Act as a strategic advisor to brands on retention marketing, CRM, and customer lifecycle strategies.
Work closely with brand teams, product teams, and growth marketing leaders to align retention efforts with business objectives.
Present performance reports, insights, and recommendations to clients, ensuring continuous optimization.
First-Party Data & Customer Insights
Leverage first-party data and customer segmentation to enhance targeting, pe

📌 Retention Marketing Manager (Gurugram)
🏢 Lyxel&Flamingo (L&F)
📍 Gurugram