Company: Sierra Living Concepts
Location: Boranada, Jodhpur
Work Type: On-Site
Experience Required: Minimum 2 Years

About Sierra Living Concepts
Sierra Living Concepts is a premium solid wood furniture brand serving customers primarily across the United States and Canada. We specialize in handcrafted, customizable furniture and operate through a strong ecommerce model supported by performance marketing, SEO, email, social media, analytics, and content.
We are looking for a Performance Marketing Specialist who can take ownership of paid acquisition, especially Google Ads, and make decisions based on data, profitability, and customer intent.

Key Responsibilities
Manage and optimize Google Ads campaigns, including:
Standard Shopping
Performance Max
Search
Demand Gen
Remarketing
Conduct detailed analysis at campaign, ad group, product, keyword, and search-term level.
Optimize campaigns for ROAS, CPA, conversion value, revenue, and profitability.
Regularly identify:
Wasted ad spend
Irrelevant search terms
Negative keyword opportunities
High-performing products and categories




Budget scaling opportunities
Manage and optimize Google Merchant Center product feeds.
Work with GA4, Google Ads conversion tracking, GTM, and attribution reports to ensure accurate measurement.
Analyze landing-page and funnel performance and recommend improvements to increase conversion rates.
Conduct competitor, keyword, audience, and market research.
Prepare weekly/monthly performance reports with explicit insights and recommended actions.
Coordinate with the SEO, content, design, development, and category teams.
Stay updated with Google Ads automation, AI-driven campaign formats, tracking changes, and ecommerce advertising trends.
Must-Have Skills
Minimum 2 years of hands-on Google Ads experience.
Strong experience managing ecommerce campaigns.
Practical knowledge of Google Shopping, Search and Performance Max campaigns.
Strong understanding of:
ROAS
CPA
Conversion Rate
CPC
Impression Share
Search

📌 Perfomance Marketing Specialist (Jodhpur)
🏢 Sierra Living Concepts
📍 Jodhpur