Responsibilities:
Campaign Creation and Planning: Develop and plan diverse PPC campaigns encompassing Paid Search, Paid Social, and Video Ads across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals.
Campaign Optimization: Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness.
E-commerce Strategy Development: Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals.
Ad Creation and Proofing: Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing.
Data Analysis and Reporting: Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.
Platform Proficiency: Google Ads, META Ads Manager, LinkedIn Advertising, Amazon Ads, TikTok Ads.
Analytics and Reporting Tools:



Google Analytics (Universal Analytics and GA4). Prepare custom reports using analytics tools.
Data Manipulation: Microsoft Excel and Google Sheets.
Programmatic Advertising: Experience is a plus.
Paid Media Marketing Strategies: Develop strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel.
Audience Profiling and Targeting: Solid understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly.
Communication Skills: Excellent written and oral communication. Present insights and recommendations to stakeholders.
Qualifications: Google Ads, Facebook Business Manager and Ads Manager, LinkedIn Advertising | GA4 and custom reporting | Excel/Google Sheets | Data manipulation advantage | Programmatic Advertising a plus | Audience profiling, targ

📌 PPC Analyst (India)
🏢 UPILA
📍 India