Job Description
This is a remote position.
Inbound Marketing & GTM Operations Manager
Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.
Key Responsibilities
Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.




Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements
2–7 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
Background in B2B SaaS, tech services, AI, IT services, or consulting
Educational or qualified background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
Strong project management, content calendar, and stakeholder coordination skills
Working knowledge of SEO execution and performance tracking
Familiarity with GA, GSC, GTM
Comfortable with HubSpot/CRM basics
Strong written communication
High ownership; able to execute independently against exis

📌 Marketing Specialist (India)
🏢 Incubyte
📍 India