Location: In office (Saki Naka, Mumbai)
Job Type: Full-time
3 – 5 years (with at least 1 year of team-leading / mentoring experience)

About the Role
The SmartMove2UK is looking for a results-driven SEO Team Lead who can take full ownership of our SEO performance end-to-end. You will be directly responsible for planning, execution, and optimisation of SEO activities, while guiding and mentoring an SEO Assistant and interns. All key outcomes – rankings, traffic, leads, technical health, and implementation of recommendations – will be driven and owned by you.
This role blends hands-on SEO (on-page, off-page, and technical) with strategic thinking and close collaboration with our Social Media & Content Specialist and Ads team.

Key Responsibilities
Own and execute SEO strategy across on-page, off-page, and technical SEO to grow qualified organic traffic and leads.
Plan and implement strategies to improve rankings, Domain Authority (DA), and Page Authority (PA) through ethical link-building.
Take responsibility for high rankings, leads,



and page views on key landing pages and service pages.
Use SEMrush for keyword research, site audits, competitor analysis, and to implement recommendations (including technical fixes and content opportunities).
Work on technical SEO: Core Web Vitals, site speed, internal linking, indexation issues, structured data, crawl errors, and overall site hygiene (coordinating with developers where needed).
Review and improve layouts, landing pages, and content structure for better UX, conversions, and SEO performance.
Have hands-on experience with Google Ads: align SEO keywords and landing pages with paid campaigns, support ad copy/landing page optimisation, and work with the Ads team on performance insights.
Delegate and supervise off-page activities (backlink building, directory submissions, outreach support, listings, etc.) to the SEO Assistant and interns, while owning strategy, quality, and final outcomes.
Lead, guide, and mentor the SEO Assis

📌 SEO Specialist (Mumbai)
🏢 The SmartMove2UK
📍 Mumbai