About the Role
Butterfly Learnings is looking for a creative and versatile Content Writer with 1+ year of experience to join our marketing team. The role involves creating engaging, informative and SEO-friendly content across blogs, social media, websites and video platforms.

Key Responsibilities

Write SEO-friendly blogs and articles on child development, autism, early intervention, therapy, parenting and related topics.
Create engaging social media posts, captions and campaign content.
Write and update website content, including service pages, landing pages and marketing content.
Develop reel scripts and short-form video scripts for social media, and be comfortable appearing on camera for reels and educational videos as a regular part of the role.
Research and simplify complex topics into clear, engaging, parent-friendly content.
Conduct keyword research and optimise content for search engines.
Develop creative hooks, concepts and storytelling ideas for social media.
Collaborate with the marketing, design and video teams to execute campaigns.




Proofread and edit content to maintain accuracy, grammar and brand consistency.

Skills Required

1+ year of experience as a Content Writer, Copywriter or in a similar role.
Excellent written and verbal communication skills.
Robust command of English grammar and vocabulary.
Good understanding of SEO and content writing.
Ability to write blogs, website content, social media posts and video scripts.
Strong research and storytelling skills.
Understanding of social media trends and content formats.
Ability to simplify complex information into easy-to-understand content.
Creative, proactive and detail-oriented approach.
Comfortable and confident on camera, as the role involves appearing in reels and educational videos.

Preferred

This is an in-office role based in Thane; candidates should be able to commute daily.
Experience in healthcare, education, child development, parenting or wellness content will be an advantage.

📌 Writer (Thane)
🏢 Butterfly Learnings
📍 Thane