Role Summary

We are looking for a media relations powerhouse to join our Public Relations vertical as an Account Executive. This is a client-facing, execution-and-strategy role for someone who lives and breathes the news cycle — who has solid, earned relationships with journalists and editors, a sharp read on industry and competitive movements, and the discipline to translate all of that into measurable outcomes for clients. The ideal candidate is equally comfortable pitching a story on deadline, leading a client call, and presenting a clean, KPI-mapped monthly
report. The Account Executive variant of this role carries additional ownership: leading client strategy conversations with less oversight, mentoring junior team members (AEs and Associates), and taking greater accountability for account profitability and retention. Responsibilities specific to the senior band are called out below.

Key Responsibilities

1. Media Relations & Journalist Relationships
• Owns day-to-day media outreach — pitching stories, securing placements, and following up with best journalists, editors,



and influencers across print, broadcast, digital, and trade media.
• Builds and maintains a strong personal media network, with active, credible relationships with key journalists relevant to client industries — not just a static media list.
• Drafts and refines media materials — press releases, pitch notes, media alerts, briefing documents, Q&As;, and byline articles — ensuring accuracy and alignment with client messaging.
• Tracks and reports media coverage, ensuring clippings, sentiment, and share-of-voice data are captured accurately and shared with clients on schedule.
2. Industry & Competitive Intelligence
• Stays on top of industry news, trends, and regulatory developments relevant to client sectors, proactively flagging opportunities and risks.
• Tracks competitor PR activity — announcements, media coverage, campaigns, and spokesperson visibility —and builds this into client strategy

📌 Public Relations Account Executive (India)
🏢 Grapes Worldwide
📍 India