We are seeking a highly creative and skilled Content Writer to help us with in-house content planning, content and copywriting, editing and management.

JOB DESCRIPTION

Role - Content Writer
Duration - Full time
Location - Gurgaon
Experience - 2+ years

Responsibilities:

Research industry-related topics (combining online sources, interviews and studies).
Campaign Copywriting: Write punchy, click-driven captions for Instagram, Facebook, and Pinterest that align with fashion trends and drive sales.
CRM & Lifecycle Marketing: Craft high-converting automated email journeys and trendy personalized WhatsApp/SMS alerts.
Website & E-commerce: Draft compelling product descriptions, size guides, and landing page copy to maximize conversion rates.
Performance Marketing: Create ad copy variations (Facebook, Google) and email marketing/SMS campaigns to support sales funnels.
Brand Storytelling: Write articles, brand journals, and newsletters that communicate the brand’s ethos, sustainable practices, or styling tips.
SEO Optimization:



Conduct keyword research and write search-friendly blogs to drive organic traffic.
Familiarise yourself with in-house Content Management Systems.
Proofread and edit all written content before publication.
Submit work to managers for input and approval.
Coordinate with marketing and design teams to fulfill content requirements.
Ensure all-around brand tone consistency.

Ideal Candidate

CRM Tool Familiarity: Hands-on experience writing for marketing automation platforms like Klaviyo, Clevertap, WebEngage, or Omnisend.
Experience: 1–4 years of experience in copywriting or digital content, preferably within the lifestyle or apparel industry.
Trend Awareness: A robust understanding of the fashion landscape, current trends, and cultural moments.
Tone: Ability to adapt writing styles-from witty and casual social media posts to persuasive, luxury-driven product copy.
Skills: Knowledge of SEO, and social media algorithms is a major plus.

Qualifications

📌 Content Writer (Gurugram)
🏢 Oyela
📍 Gurugram