Overview of job

Looking for a detail-oriented, competitive, analytical thinker with experience in SEO, who will be responsible for execution of SEO plan in support of business objectives by increasing revenue from Performics clients. Should be responsible for improving a brand's organic search results.
Creates and launches SEO campaigns, identifies areas of improvement, understanding of PPC campaigns, and attempts to improve the brands' sites' rankings in major search engines.

Key Management Areas of Responsibility

 Define requirements, tasks, and resources associated to SEO strategy
 Manage and execute implementation of SEO strategy
 Communication to clients, team, and management on strategy/project development, timelines, and results
 Collaborate on client strategy and goal definition for success
 Keep pace with SEO, search engine, social media and internet marketing industry trends and development
 Contribution to the company blog and at least one social media community

Measures of success –




 Perform keyword research in coordination with client business objectives to optimize existing content and uncover current opportunities
 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
 Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
 Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and
customers)
 Develop and implement link building campaigns
 Develop, manage and execute communication/content strategies via social communities in coordination with client goals
 Implement and administer search engine programs (XML sitemaps, shopping feeds,
webmaster tools)
 Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
 Resear

📌 Search Engine Optimization Manager (Mumbai)
🏢 Publicis Groupe India
📍 Mumbai