This role is posted on Badge
About Kloth
We’re Kloth, a Bengaluru-based fashion commerce startup. Online fashion has a fit problem: you can’t tell whether something suits you until it arrives, so people over-order, return heavily, or simply don’t buy. We’re rebuilding that experience around a simple idea — try first, decide later. Through Tryals, shoppers get pieces delivered home, try them on in their own space and their own mirror, and pay only for what they keep. Our catalogue spans women’s and men’s clothing: dresses, tops, bottomwear, hoodies and occasion wear, refreshed with quick-moving new drops.
Performance Marketing
What you’ll own
Plan and run performance marketing ads — Facebook and Instagram and campaigns on other channels — prospecting, retargeting, catalogue and Advantage+.
Decide account and campaign structure, audiences, placements, bidding and budget pacing.
Check performance daily, shift spend between what’s working and what isn’t, and scale winners without blowing up efficiency.
Keep the pixel, Conversions API,



catalogue feed and event setup clean so the data we optimize on is real.
Creative
Ads live or die on creative, so you’ll drive the testing loop.
Brief statics, UGC and video with our design and content people, ship a fresh batch every week, and kill weak ones quickly.
Study what competitors and other D2C brands are running.
Write hooks and angles yourself when needed.
Keep a running log of what worked, what didn’t, and why — so we stop relearning the same lessons.
Conversion numbers
Run structured A/B tests, work with the tech team on fixes, and improve conversion rate month over month.
Own the numbers. Daily spend and performance tracking, weekly growth review for the founders, monthly cohort and LTV analysis. Set up attribution and UTMs properly. When a number moves, you should be able to explain why without being asked twice.
Tell merchandising which styles and sizes ads are driving demand for, and hear back from ops about what we can ac

📌 Growth Marketing Manager (Bengaluru)
🏢 Badge
📍 Bengaluru