Role Overview:
The Senior Associate Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes. This role requires a solid balance of analytical thinking and creative problem-solving, with a clear focus on improving efficiency, scalability, and return on investment across channels.
Key Responsibilities:
Campaign Strategy & Execution:
Develop and implement performance marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant channels. Ensure campaigns are aligned with defined business objectives such as lead generation, customer acquisition, or revenue growth.
Performance Optimization:
Continuously monitor campaign performance and make data-driven adjustments to improve key metrics including CTR, CPC, CPA, and ROAS. Identify underperforming areas and take corrective actions to enhance overall efficiency.
Budget Management:
Manage and allocate campaign budgets effectively to maximize returns. Ensure proper pacing,



prevent overspending, and identify opportunities for scaling high-performing campaigns.
Creative & Content Collaboration:
Work closely with design, content, and other cross-functional teams to develop high-performing ad creatives and copies. Provide clear briefs based on performance insights and audience behavior.
Data Analysis & Reporting:
Analyze campaign data to extract actionable insights and present structured reports. Translate performance metrics into meaningful recommendations for internal stakeholders and clients.
A/B Testing & Experimentation:
Design and execute structured testing strategies across audiences, creatives, ad formats, and landing pages. Use results to refine campaign approaches and improve conversion rates.
Audience Targeting & Funnel Management:
Build and refine audience segments, including retargeting and lookalike strategies. Understand and optimize the entire conversion

📌 Performance Marketing- Sr Associate (Bengaluru)
🏢 Intent Farm - Performance Marketing Agency
📍 Bengaluru