Company Description: Mecpower Solutions Limited is a leading solar infrastructure company based in Gujarat, India, focused on EPC, IPP, BESS, and solar project development. With over 30 years of industry experience, the company has delivered more than 300 MW of solar capacity across rooftop, ground-mounted, and hybrid projects nationwide. Mecpower works with MSMEs, large corporates, government bodies, and industrial clusters to support both urban and rural electrification. As an end-to-end solar developer, the organization drives clean energy adoption from design and engineering through commissioning and O&M;, enabling clients to achieve energy savings, meet ESG goals, and comply with grid standards. Recognized with multiple industry awards and a BBB- (Secure) credit rating from CARE Ratings, Mecpower is backed by a strong team and advanced engineering capabilities, and is committed to building India’s renewable energy future.

Key Responsibilities
Manage end-to-end digital marketing activities aligned with business and sales objectives.
Plan and manage social media, content calendars,



campaigns, and brand communication across LinkedIn, Instagram, Facebook, and YouTube.
Monitor SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns.
Track campaign performance, analyze data, and provide actionable insights.
Handle content writing, script writing, campaign ideation, and coordinate basic creative requirements.
Coordinate marketing collateral, including brochures, presentations, company profiles, case studies, banners, videos, etc.
Support ATL/BTL activities, exhibitions, events, and branding campaigns.
Coordinate with Sales, Management, designers, agencies, and vendors for marketing requirements.
Ensure consistent brand communication across digital and marketing channels.

Requirements
2–6 years of experience in Digital Marketing / B2B Marketing
Knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn & Social Media Marketing
Good content writing and campaign planning skil

📌 Digital Marketing Executive (Vadodara)
🏢 MECpower Solutions
📍 Vadodara