Company: Marketology (Alkanova Technologies OPC Pvt Ltd)
Website: www.marketology.co.in
Job Type: Full-Time
Location: Remote
Experience: 2 - 5 years

About Marketology
Marketology is a B2B and Industrial Marketing Agency helping manufacturing and technology companies build predictable organic and digital lead-generation engines.
We are looking for a results-driven SEO Specialist who can independently manage SEO across multiple client websites, develop strategic SEO roadmaps, and drive measurable organic growth.
This role goes beyond basic on-page SEO. You will be responsible for SEO strategy, keyword research, technical and on-page optimization, backlink acquisition, content opportunities, and emerging AI/LLM search visibility.

What You'll do:

SEO Strategy and Planning
Develop and execute SEO strategies for multiple B2B, industrial and technology websites.
Create 3–6 month SEO roadmaps based on business objectives and search opportunities.
Identify organic growth opportunities and prioritize activities based on potential impact.
Monitor competitors and identify gaps in rankings,



content, backlinks and search visibility.
Track SEO performance and continuously optimize the strategy.
Keyword Research and Content Planning
Conduct comprehensive keyword research using tools such as Semrush, Ahrefs, Google Search Console and Keyword Planner.
Identify high-intent commercial, informational and long-tail keywords.
Develop keyword clusters, topic clusters and content opportunities.
Map keywords to existing and recent website pages.
Identify opportunities for programmatic and scalable SEO where relevant.
Backlink and Off Page SEO:
Develop and execute effective backlink acquisition strategies.
Identify relevant, authoritative websites and industry platforms for link-building opportunities.
Plan guest posting, digital PR, resource links, industry directories and other ethical link-building campaigns.
Conduct competitor backlink analysis.
Monitor backlink quality and maintain a hea

📌 SEO Lead (Mumbai)
🏢 Marketology
📍 Mumbai