Key Responsibilities

Research, write, and edit SEO-optimised blog posts, articles, and landing pages around study abroad topics (university guides, visa processes, test prep, scholarships, etc.)

Conduct keyword research and apply on-page SEO best practices (meta titles, descriptions, headers, internal linking, keyword density)

Collaborate with the SEO/marketing team to align content with search intent and ranking goals

Track content performance using tools like Google Search Console, Google Analytics, and SEMrush/Ahrefs, and iterate based on data

Write compelling website copy, email newsletters, and social media captions as needed

Repurpose long-form content into shorter formats for social/email

Stay updated on Google algorithm changes and evolving SEO best practices

Ensure all content is plagiarism-free, well-researched, and factually accurate

Coordinate with subject matter experts (counselors) to ensure content accuracy on study abroad topics

📌 Brand Content Writer (India)
🏢 The Chopras
📍 India