Brand Manager – Brand & Creative
Location: Delhi NCR | Experience: 6–10 years (minimum 6 years) | Reports to: Head of Marketing
Role Overview
The Brand Manager is the custodian of Pearl Academy’s digital-first brand system. This role defines how the brand looks, sounds, and scales across platforms, campaigns, and experiences. All physical expressions are adaptations of a central digital brand system.
Key Responsibilities

Brand Strategy & Narrative
- Own brand voice, tone, and narrative system
- Translate institutional strategy into brand stories

Creative Direction & Campaigns
- Lead campaign thinking and creative direction
- Approve all brand-led creative outputs

Digital-First Brand Surfaces
- Website brand expression
- Campaign KVs, films, digital assets
- Event brand expression and automation tone

Media & Channel Understanding
- Positive understanding of media buying across digital and offline platforms (digital, OOH, print)
- Ability to evaluate media plans and ensure alignment with brand strategy

Agency & Partner Management
- Manage creative partners
- Collaborate with UI/UX and senior design

Brand Governance
- Maintain brand guidelines and asset libraries

📌 Brand Manager – Brand (India)
🏢 GUS Global Services India
📍 India