Company Description Parity Cube Pvt. Ltd. is a fast-growing digital marketing startup in India, known for building high-traffic, performance-driven online platforms. The company operates DesiDime.com, a large user-driven shopping community offering deals, coupons, and forums for smarter purchase decisions. Its B2B product, Cuelinks.com, is a content monetization tool that helps over 10,000 publishers earn revenue from outbound traffic to major online shopping and service sites. Parity Cube also runs Zingoy.com, one of India’s fastest-growing cashback platforms, providing cost-effective customer acquisition and retention solutions for merchants while rewarding users for their online shopping.

The Person We're Looking For
A senior marketer whose core skill is building effective demand engines: someone who turns positioning into reach, reach into pipeline and growth, and does it with clear return on every rupee spent.

The defining traits:
A builder of engines, not a manager of activity. You create the systems, funnels, and distribution that generate demand,



and you make the existing team's work add up to outcomes rather than disconnected campaigns.
ROI-disciplined by instinct. You think in CAC, payback, and return. Reach only matters to you if it pays back. This is non-negotiable for a bootstrapped company where every rupee of spend must justify itself.
Equally fluent across B2B and B2C. You can move between an enterprise demand motion (Cuelinks, getting in front of advertisers, agencies, and platforms and converting attention into qualified pipeline) and a consumer growth motion (DesiDime, ZIngoy acquisition, engagement, and retention at scale). Most candidates lean one way; the ability to direct the other is essential.

A leader who lifts a team. You take a capable but unled execution team (SEO, content, social, paid, lifecycle/CRM, martech) and give it strategic direction and accountability.

This is the Senior colleague our marketing function is currently missing

📌 Senior Marketing Manager (Mumbai)
🏢 Parity Cube
📍 Mumbai