Company Description TruckGuru is a technology-driven logistics company that provides digital freight and Full Truckload (FTL) solutions across India. Since 2016, the company has helped businesses move goods efficiently by connecting them with verified truck owners and transport partners through its online platform. TruckGuru offers instant truck booking, transparent pricing, real-time shipment tracking, and dedicated logistics support for a wide range of sectors, including FMCG, e-commerce, pharmaceuticals, engineering, chemicals, construction, automotive, textiles, and manufacturing. With an extensive fleet of vehicle types and pan-India coverage, TruckGuru is focused on making logistics simple, reliable, and customer-centric. The company emphasizes operational excellence, timely communication, and safe, on-time deliveries.
Role Description This is a full-time, in office role for a Digital Marketing Strategist based in Vadodara. The Digital Marketing Strategist will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search,



social media, email, and display. Daily activities include developing data-driven marketing strategies, performing market and audience analysis, defining campaign objectives and KPIs, and managing performance reporting and dashboards. The role involves collaborating with content creators and design teams to craft effective digital assets, overseeing SEO and SEM initiatives, and managing marketing automation tools to support lead generation and brand awareness. The strategist will also monitor competitor activity, test new digital tactics, and recommend improvements to enhance ROI and overall digital presence.
Qualifications

Strong skills in digital campaign strategy, including channel planning, audience segmentation, and performance optimization.
Experience with search engine marketing and optimization, including keyword research, on-page SEO, and paid search management.
Proficiency in socia

📌 Digital Marketing Strategist (Vadodara)
🏢 TRUCKGURU
📍 Vadodara