Position: Graphic Designer Location: About Born Positive (Be Better Personal Care Private Limited)
Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. We are a funded startup.

We are looking for a creative and versatile Graphic Designer with a proven track record of producing high-converting creatives for a D2C/e-commerce brand. You will own the visual output across our performance marketing, lifecycle, and platform channels — from Meta ad creatives to marketplace A+ content to email and WhatsApp banners.

The ideal candidate understands what makes a D2C banner or ad creative convert and what doesn't. An ideal candidate will be fluent in traditional design tools, and is equally comfortable using AI-assisted creative tools to move fast without compromising on quality.

Performance Creatives: Design static, carousel, and video creatives for Meta and other paid platforms,



iterating quickly based on performance data and creative fatigue.
• Lifecycle & Retention Design: Create email creatives and WhatsApp banners that support retention and repeat-purchase campaigns, in line with brand and platform best practices.
• D2C Conversion Design: Apply a working knowledge of what drives clicks and conversions in D2C banner creatives — hierarchy, messaging, offer placement — across ad and website placements.
• Marketplace & Listing Creatives: Support the deployment of high-converting A+ content and infographics for Amazon, Flipkart, and quick-commerce listings alongside the e-commerce team.
• AI-Assisted Creative Production: Use AI creative tools and prompting (e.g. Claude, Claude Design, Higgsfield, and similar) to accelerate ideation and production, alongside traditional tools like Photoshop and Illustrator.
• Brand Consistency: Ensure all creative output is consistent with Born Good's brand guideline

📌 Graphic Designer (India)
🏢 Born Good
📍 India