Job Description

The Role:

Sales Collateral & Content- A support resource who works cross-functionally with sales, presales, marketing, analyst relationships, and technology teams to identify, build out, maintain, and regularly refresh sales collateral/content – including customer references – in a structured, organized, and holistic manner.

Key Responsibilities:
- Improve customer references and testimonials program:
- Building on foundation, overhauling and defining this service for maximum efficiency.
- Establishing client relationships through the Account and Delivery Managers, supporting them to grow the number of approachable references within each account.
- Developing customer interview scripts in a cross-functional manner, selecting questions and responses to publish, and maintaining compliant usage rights, branding, and meta-data.
- Supporting the marketing team to capture client testimonials in a variety of formats (i.e. video, slideware, social media posts, etc.).
- Creating a agile tool for the sales team to identify and access client referees on demand.




- Increase case study relevancy & frequency
- Establish and maintain relationships with account and delivery managers globally to continuously identify new case studies.
- Proactively sourcing new examples continuously, and establishing relationships to ensure a steady pipeline.
- Reactively serving sales and bid teams with specific new case studies for in flight bids/prospects/opportunities.
- Feed through suitable case studies to Marketing for website publication.
- Maintain the case study library, taxonomy, cataloging and review cadence.
- Develop/compile sales playbooks and sales process material
- Working with the sales leadership and external consultancies / Sales Enablement leader to support definition and capture information and build easily referenceable information in multiple formats.
- Identify new and upcoming content needs for sales/marketing collateral
- Publish battlecards & sales as

📌 Sales Collateral Content Manager (Bengaluru)
🏢 Ara Resources Private
📍 Bengaluru