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Job description
Type of employment - Permanent
Overall years of experience 3-4
Relevant years of experience 2+
Required qualification
Graduation - Graduate – Bachelor’s degree – preferably in Computer Science/ Engineering
Certification - Any web analytics tool certification and reporting
Desirable - Post-Graduate in marketing specialization
Position summary
As part of the EDS Team, the Analyst supports the implementation of a robust analytics capability that measures the success of marketing campaigns and provides visibility of the impact/value of the investments to the leadership and the business. Along with providing operational support as needed, the Analyst has knowledge of the brand,
marketing and communications objectives, tactics, measures and experience with marketing analytics tools.
Besides analysing the impact of priority campaigns, the analyst also helps define strategic reporting and analytics processes for campaigns and is the main analytics advisor providing consulting support on how to develop SMART objectives and how to measure the effectiveness of campaigns. Additionally, the Analyst also produces meaningful KPI dashboards and delivers monthly, cross-channel performance reports within depth actionable insights and future recommendations.
The Analyst is responsible for producing digital performance dashboards and delivering monthly, cross-channel performance reports with insights.
This role requires:
Robust understanding of the various marketing technologies and their data and reporting capabilities
Creation of wireframes to present dashboards and reports in the best possible way to various type
📌 EDS Digital Marketing Analyst (India)
🏢 EY
📍 India