15 Aug
|
Ingram Micro
|
New Delhi
15 Aug
Ingram Micro
New Delhi
It's fun to work in a company where people truly BELIEVE in what they're doing
Job Description:
Key Responsibilities
Vendor Marketing Strategy & Planning
Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem
Long Tail Vendor Activation
Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
Introduce vendors to Ingram-led marketing initiatives and demand generation programs
MDF Strategy & Management
• Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
• Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• Ensure compliance with vendor MDF policies and internal governance processes
Ingram-Led Marketing & Digital Campaigns
Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks
Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution
Platform Marketing Enablement
Enable vendors to leverage Ingram Micro’s Xvantage platform and digital marketing capabilities
Support vendors in activating platform-based marke
📌 Deputy Manager (New Delhi)
🏢 Ingram Micro
📍 New Delhi