About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
Role Overview
We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities

- Acquire new café, QSR, bakery, and food-service accounts.

- Build relationships with founders, procurement teams, category managers, and outlet owners.

- Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.

- Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.

- Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.





- Manage the complete sales cycle—from prospecting to onboarding and account growth.

- Increase repeat orders and improve outlet-wise throughput.

- Coordinate with distributors and operations teams for seamless supply.

- Track competitor pricing, menu trends, and beverage promotions.

- Represent FIRKI during tastings, launches, and industry events.

Requirements

- 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

- Experience selling beverages or FMCG products preferred.

- Understanding of menu engineering and combo-selling strategies.

- Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

- Strong negotiation and relationship management skills.

- Self-driven with a startup mindset and ownership approach.

BenefitsWhat We Offer

- 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

- Experience selling beverages or FMCG products preferred.

- Understanding of menu engineering and combo-selling strategies.

- Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

- Solid negotiation and relationship management skills.

- Self-driven with a startup mindset and ownership approach.

📌 Sales Executive / Sales Manager – Café & QSR Partnerships (Indore)
🏢 Unbore Foods
📍 Indore