Roles and Responsibilities:
Own the end-to-end Direct Mail acquisition strategy for multiple products, ensuring data-driven decision-making in planning, execution, and optimization
Develop and execute Direct Mail campaigns, including weekly, monthly, and quarterly forecasting, in close collaboration with FP&A; and cross-functional teams
Implement and refine A/B testing strategies to optimize targeting, messaging, and offer structures, leveraging statistical analysis to drive continuous improvement
Extract actionable insights from data to inform marketing strategy and drive measurable growth
Collaborate with internal teams (e.g., Creative, Modeling, Data) and external partners (e.g., credit bureaus, mail house) to ensure timely campaign launches and continuously improve direct mail performance
Utilize and improve analytics dashboards that provide real-time campaign insights and performance tracking across multiple platforms
Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies




Proactively identify risks and opportunities, using predictive modeling and response analysis to refine marketing approaches
Manage multiple projects simultaneously, ensuring campaigns are executed on time, within budget, and optimized for efficiency
Opportunity to manage and scale a high-impact and high visibility Direct Mail acquisition channel with measurable results
Work in a data-driven marketing setting where insights and testing are at the core of decision-making
Collaborate with cross-functional teams that value innovation, analytical thinking, and strategic execution
Skills Required:
Experience in Direct Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
Bachelor's degree of higher in a related field; or equivalent work experience
Expertise in marketing analytics and forecasting, with proficiency in tools such as SQL, and Advanced Excel, Tableau

📌 Marketing Analytics (Bengaluru)
🏢 Straive
📍 Bengaluru