15 Aug
|
Kreative
|
Navi Mumbai
15 Aug
Kreative
Navi Mumbai
Location: Navi Mumbai
Employment Type: Full-Time | Work From Office
Experience: 2–5 Years
We are looking for a Retention Marketing Manager who can help D2C brands generate more revenue from their existing customer base through WhatsApp, Email, SMS and customer lifecycle marketing.
This is not just a campaign execution role. You will be expected to understand customer behaviour, build retention strategies, create automated customer journeys, segment audiences, improve repeat purchases, recover abandoned carts and ultimately increase LTV and retention revenue.
You will work across multiple D2C brands and take ownership of their retention marketing function.
Key Responsibilities
Build and execute end-to-end retention marketing strategies for D2C/e-commerce brands.
Manage WhatsApp and Email Marketing campaigns across multiple client accounts.
Build automated customer journeys including:
Welcome flows
Abandoned cart recovery
Browse abandonment
COD confirmation/conversion
Post-purchase journeys
Cross-sell & upsell flows
Repeat purchase reminders
Win-back campaigns
Customer reactivation
Current product launches
Offers and promotional campaigns
Create intelligent customer segments based on purchase behaviour, recency, frequency, AOV, engagement and other customer data.
Build strategies to improve repeat purchase rate, customer LTV and retention revenue.
Plan monthly WhatsApp and Email campaign calendars for brands.
Work closely with copywriters and designers to develop high-converting retention creatives and communication.
Conduct A/B tests across messaging, offers, creatives, subject lines, send timings and audience segments.
Monitor campaign performance and continuously identify opportunities for improvement.
Analyse the complete customer funnel and identify leakage points where retention automation can recover additional revenue.
Work closely with Performance Marketing teams to ensure acquisition and retention strategies complement each other.
Present retention performance,
📌 Retention Marketing Manager (Navi Mumbai)
🏢 Kreative
📍 Navi Mumbai