Social Media Manager

KaroStartup · HSR Layout, Bengaluru ·

About KaroStartup

KaroStartup began in 2020 as a college Instagram page. Today it's a startup media platform with a 1M+ community and 100M+ cumulative views, built on telling real Indian business stories with real numbers.

We publish across Instagram, LinkedIn, X, YouTube and podcasts, and we also manage content for founders and brands we work with.

What this role actually is

You own the platforms.

Not just posting — deciding what goes out, when, on which platform, and why. Reading the numbers afterwards and changing the plan based on what they say. Making sure a KaroStartup post is recognisable before anyone sees the handle.

You'll work with the content team and video editor, but the calendar, the growth targets and the platform strategy are yours.

What you'll do

Own the content calendar across Instagram, LinkedIn, X and YouTube — planned weekly, not decided the same morning
Research constantly. What's working on each platform right now, what formats are rising, what competitors and adjacent pages are doing,



what our own audience is responding to.
Build platform-specific growth strategy. Instagram, LinkedIn and X reward completely different things. A plan that treats them the same doesn't work.
Write and edit content — hooks, captions, carousel scripts, LinkedIn posts, X threads
Write blogs with SEO in mind — keyword research, structure, internal linking, titles and meta descriptions that actually get clicked
Manage the brand. Tone, visual consistency, what we do and don't post. Every post should sound like us.
Handle community. Comments, DMs, replies. The comment section is a growth channel, not an afterthought.
Design basic creatives in Canva and work with the video editor on reels and shorts
Report on numbers weekly. Reach, saves, shares, follower growth, profile visits, best and worst performers — and what you're changing because of them.
Run experiments. New formats, recent posting patterns, new

📌 Social Media Manager (Bengaluru)
🏢 KaroStartup
📍 Bengaluru