Senior Associate – Social Media
The Placet | Pune

As a Senior Associate – Social Media, you will take ownership of key client accounts, driving growth strategy, execution, and performance across platforms. This role requires a deep understanding of how platform algorithms work and hands-on experience building creator partnerships, alongside client-facing confidence. You will mentor team members while owning client relationships independently and staying accountable for growth numbers across your accounts.

Responsibilities
Lead end-to-end growth (followers, reach, engagement) across multiple client accounts, with direct accountability for results
Develop and evolve platform-specific growth strategies based on a current, working understanding of how each algorithm rewards content
Mentor and guide junior associates/interns, reviewing content, coaching on strategy, and ensuring smooth workflow within the team
Source, negotiate, and manage collaborations with content creators and influencers, from outreach through execution
Review, refine,



and approve content calendars before publishing, ensuring brand voice and quality standards are met
Analyze performance metrics across accounts and translate data into strategy shifts, not just reporting
Present growth reports, campaign ideas, and strategic recommendations directly to clients
Manage client relationships independently, including leading conversations on strategy, calendars, and performance
Stay ahead of platform trends, algorithm changes, and emerging formats, applying them proactively across the portfolio
Collaborate with design and content teams to troubleshoot bottlenecks and ensure integrated, high-quality output
Step in on shoots, creator collaborations, or urgent account needs when required
Handle reputation and crisis management on client social platforms when required
Requirements
2–4 years of experience in social media marketing, preferably within an advertising or digital agency
Proven experience managing mu

📌 Senior Associate (Pune)
🏢 The Placet
📍 Pune